Bringing Your Tech to Market Success
Lead Your B2B Tech Company to Its Sweet Spot
Stuck at $100M in annual revenue?
Leave nothing to chance: Strategize your continuous go-to-market and execute with excellence.
Unify Your Cool Tech with Real Market Needs
Bring real value to the market.
Truly understand your target customers to serve them with the right features and services.
Balance Your Go-to-Market
A true go-to-market companion for strategy and execution.
Positioning, messaging, pricing and marketing, all delivered with pragmatic perfection.
What We Do
Holistic Go-to-Market
A successful go-to-market (GTM) is a systematic, continuous, end-to-end approach:
Understand your target market, product, tech developments and competition
for effective positioning and messaging
to distribute in creative content via the right channels.
Your go-to-market strategy only works if it is executed by a purpose-built GTM organization
with closely collaborating people, processes and technology.
GTM Strategy
Build a know-how center:
Keep generating insights into
your product and service
market challenges and needs
target segments and personas
and competitive environment.
These insights define your go-to-market strategies to
best position and sell your products or services to your target markets.
GTM Execution
Optimize the sales funnel end-to-end:
Design a compelling customer journey and define clear KPIs
which consistently build on each other, from Product to Sales.
Run with this solid basis and just do it:
carry out calculated experiments
gain learnings
and optimize step by step.
GTM Organization
Collaboration to unlock a two-way process:
For Marketing and Sales to bring new product developments to market
is just one direction.
The other direction, and just as important, is market feedback and customer needs
that have to go into your Product organization.
This flywheel requires some key ingredients:
skilled people with a "hands-on" attitude
effective communication
lean processes & supporting tech for data-driven decisions.
GTM Point Packages
Get Your Go-to-Market Plan That Fits Your Needs
Who We Are
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As an electrical engineer by training and a technical account manager by practice, I have found my passion in product marketing - especially in fast-paced and energetic B2B SaaS companies.
With 15 years of experience at the interface between product/engineering and marketing/sales of enterprise platform solutions, I know what it takes to build and operationalize a successful go-to-market motion.
Throughout my career in companies like Swisscom, Open Systems and Scandit, I have learned that good collaboration of cross-functional teams determines success.
Hence, I specialized in creating a collaborative environment across functions:
be it due to my Swiss heritage, my experience as one out of 12 women in a group of 250 students or because I love diversity in general, especially at sports - I stopped counting how many sports I already tried or still actively pursue :-)
Patricia Bleiker
Collaborations
Over the years I could build an invaluable network of great people.
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CMOs and CPOs
Product Managers
Product Marketeers
Field Marketeers
PR and AR Specialists
Graphic Designers
Industry and Market Researchers
Sales and Revenue Operations Managers
Marketing Agencies
and many more Unicorns
internationally but also in the DACH region.
Why Us?
The Best of Two Worlds
We give you a unique blend of technical understanding and business acumen.
Thanks to our versatile background:
Engineering and development, product management and product marketing,
marketing including event, public and analyst speaker engagements,
pre-sales, technical account management in customer success as well as part of technical operations organization.
All in DACH-based, international B2B SaaS companies.
Reality Hits Theory
We combine industry best practices with the learnings from past projects.
Thanks to our hands-on experience:
With so much theory and structure out there,
it's more important to choose the right framework and fill it with high quality content.
Some things can't be learned from textbooks but have to be experienced.
Stop debating and start doing.
Heart And Mind
We ensure your success with our results-driven mindset and passion to enable others.
Thanks to our pragmatic optimism:
We not only have a vision for the outcome but also for the process to get there.
Our passion to learn new things - tech, markets, processes - allows us to motivate others and our can-do attitude,
persistence and data-based approach ensures the results.
Stir up interest, get into action, measure, learn and optimize.
We don't just hand you a plan and disappear.
Our commitment extends to comprehensive support throughout the implementation,
ensuring your go-to-market strategy unfolds seamlessly, from planning to execution.
Creation of a holistic GTM mindset to put strategies into practice
“We have experienced a great development in our collaboration with GTM Point: by jointly creating go-to-market strategies in a workshop and providing practical recommendations for implementing the prioritised GTM motions, they have not only optimised our processes but also uncovered new growth opportunities.
By conveying the elementary go-to-market building blocks as a blueprint and breaking down silos, our product, marketing and sales teams have moved closer together and are better aligned than ever before.”
— Michael Huber, Managing Director
Contact
Sounds to good to be true?
Try it and book a free go-to-market consultation session.
Or write me via the contact form below
Or via good old email:
patricia.bleiker@gtm-point.com
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advise regarding your go-to-market strategy, execution or organization
support for a product or service pricing and re-packaging project
a positioning and messaging review
a more strategic design of your customer journey and an efficient sales funnel
target market insights and more systematic competitive intelligence
specific campaign ideas and planning support including KPIs
or anything else …
We are happy to get involved and support you - or just have a healthy therapy session :-)