Bringing Your Tech to Market Success

Lead Your B2B Tech Company to Its Sweet Spot

Stuck at $20M-$50M in annual revenue?
Leave nothing to chance: Strategize your continuous go-to-market and execute with excellence.

Unify Your Cool Tech with Real Market Needs

Bring real value to the market.
Truly understand your target customers to serve them with the right features and services.

Balance Your Go-to-Market

A hands-on go-to-market companion for strategy and execution.
Positioning, messaging, pricing and marketing, all delivered with pragmatic perfection.

What We Do

Holistic Go-to-Market

A successful go-to-market (GTM) is a systematic, continuous, end-to-end approach: 

  • Understand your target market, product, tech developments and competition

  • for effective positioning and messaging 

  • to distribute in creative content via the right channels. 


Your go-to-market strategy only works if it is executed by a purpose-built GTM organization
with closely collaborating people, processes and technology.

GTM Strategy

Build a know-how center:
Keep generating insights into

  • your product and service

  • market challenges and needs

  • target segments and personas

  • and competitive environment.

These insights define your go-to-market strategies to
best position and sell your products or services to your target markets.

GTM Execution

Optimize the sales funnel end-to-end:
Design a compelling customer journey and define clear KPIs
which consistently build on each other, from Product to Sales.

Run with this solid basis and just do it:

  • carry out calculated experiments

  • gain learnings

  • and optimize step by step.

GTM Organization

Collaboration to unlock a two-way process:
For Marketing and Sales to bring new product developments to market
is just one direction.
The other direction, and just as important, is market feedback and customer needs
that have to go into your Product organization.

This flywheel requires some key ingredients:

  • skilled people with a "hands-on" attitude

  • effective communication

  • lean processes & supporting tech for data-driven decisions.

GTM Point Packages

Get Your Go-to-Market Plan That Fits Your Needs

Who We Are

  • As an electrical engineer by training and a technical account manager by practice, I have found my passion in product marketing - especially in fast-paced and energetic B2B SaaS companies.

    With 15 years of experience at the interface between product/engineering and marketing/sales of enterprise platform solutions, I know what it takes to build and operationalize a successful go-to-market motion.

    Throughout my career in companies like Swisscom, Open Systems and Scandit, I have learned that good collaboration of cross-functional teams determines success. 

    Hence, I specialized in creating a collaborative environment across functions:
    be it due to my Swiss heritage, my experience as one out of 12 women in a group of 250 students or because I love diversity in general, especially at sports - I stopped counting how many sports I already tried or still actively pursue :-)

Patricia Bleiker

Collaborations

Over the years I could build an invaluable network of great people.

    • CMOs and CPOs

    • Product Managers

    • Product Marketeers

    • Field Marketeers

    • PR and AR Specialists

    • Graphic Designers

    • Industry and Market Researchers

    • Sales and Revenue Operations Managers

    • Marketing Agencies

    • and many more Unicorns

      internationally but also in the DACH region.

Why Us?

The Best of Two Worlds

We give you a unique blend of technical understanding and business acumen.

Thanks to our versatile background:
Engineering and development, product management and product marketing,
marketing including event, public and analyst speaker engagements,
pre-sales, technical account management in customer success as well as part of a technical operations organization. 

All in DACH-based, international B2B SaaS companies.

Reality Hits Theory

We combine industry best practices with the learnings from past projects.

Thanks to our hands-on experience:
With so much theory and structure out there,
it's more important to choose the right framework and fill it with high quality content.
Some things can't be learned from textbooks but have to be experienced.

Stop debating and start doing.

Heart And Mind

We ensure your success with our results-driven mindset and passion to enable others.

Thanks to our pragmatic optimism:
We not only have a vision for the outcome but also for the process to get there.
Our passion to learn new things - tech, markets, processes - allows us to motivate others and our can-do attitude,
persistence and data-based approach ensures the results.

Stir up interest, get into action, measure, learn and optimize.

We don't just hand you a plan and disappear.

Our commitment extends to comprehensive support throughout the implementation,
ensuring your go-to-market strategy unfolds seamlessly, from planning to execution.

What Our Customers Say

  • Creation of a Holistic GTM Mindset


    “We have experienced a great development in our collaboration with GTM Point: by jointly creating go-to-market strategies in a workshop and providing practical recommendations for implementing the prioritized GTM motions, they have not only optimized our processes but also uncovered new growth opportunities. 

    By conveying the elementary go-to-market building blocks as a blueprint and breaking down silos, our product, marketing and sales teams have moved closer together and are better aligned than ever before.”

    — Michael Huber, Managing Director

  • Cracking the GTM Code

    “You can build the greatest product in the world, but without cracking the GTM code, it goes nowhere.

    Patricia doesn’t just bring insights — she shapes strategy, turns it into an operational plan, and helps execute it.

    Her workshops united our teams, gave us clarity, and marked a turning point in our GTM journey.
    For me, she’s become a trusted partner to discuss all things GTM.”

    — Adrian Kyburz, Head of Marketing

  • A Partner in Evolving and Scaling Our GTM

    “Working with Patricia from GTM Point has added both strategic clarity and executional depth to our go-to-market efforts.

    Throughout the engagement, Patricia provided regular updates on key GTM insights and learnings:
    Always paired with concrete recommendations to close identified gaps, both on a strategic and operational level.

    She facilitated a joint workshop on GTM planning, helping us align on strategic priorities, resource coverage, and the organizational impact of upcoming motions.

    As a sparring partner, she supported the interpretation of GTM performance data
    and offered valuable benchmarking against industry standards to guide our decision-making.

    In a key strategic initiative, she led the business case for one of our most important GTM motions.
    Providing structure, insight, and clarity that helped drive leadership alignment and execution momentum.”

    — Daniel Neuhaus, Former CEO

Contact

Sounds to good to be true?

Try it and book a free go-to-market consultation session.

Book Free Session

Or write me via the contact form below
Or via good old email:
patricia.bleiker@gtm-point.com

    • advise regarding your go-to-market strategy, execution or organization

    • support for a product or service pricing and re-packaging project

    • a positioning and messaging review

    • a more strategic design of your customer journey and an efficient sales funnel

    • target market insights and more systematic competitive intelligence

    • specific campaign ideas and planning support including KPIs

    • or anything else …

We are happy to get involved and support you - or just have a healthy therapy session :-)